In preparation for today’s start of Fujitsu Forum in Munich we invited journalists and media representatives to our press conference yesterday. In this post we will give you a short overview of the main topics, you can find more details in the press releases.

The first innovation to be presented at yesterday’s press conference was the Fujitsu Personal Cloud which represents the promise of substantial savings in comparison to managed workplaces of today. Fujitsu is using its Global Cloud Platform to enable the internal pilot, which will give each user access to their own Fujitsu Personal Cloud. With all services running in a secure Fujitsu datacenter, users’ workplace and business applications become accessible from almost any network-enabled device.
FlexFrame Orchestrator, a new datacenter management platform to manage unified environments running SAP® solutions, adds support for installations of the SAP HANA® platform to its comprehensive datacenter operations, including resources and services management, high availability and disaster recovery capabilities, across entire landscapes running SAP applications.

Of course we also presented our new family of desktop products, the Fujitsu X Line. Spanning PCs, thin clients and displays, the X Line introduces a uniform, stylish appearance and is packed with innovative, future-embracing technologies that help put desktop computing at the forefront, as companies reshape the workplace. Another highlight is a new cloud-based solution to help European companies comply with forthcoming energy audit requirements. Fujitsu Eco Track, available via the Fujitsu Cloud Store, is designed to allow European businesses to easily and cost-effectively manage their energy audits, which will soon become mandatory as a result of the EU Energy Efficiency Directive.

As a premiere we announced the ultimate winner of the SELECT Partner Program Awards, celebrating the achievements of Bechtle AG of Germany to become the first ever Fujitsu Partner of the Year for the Europe, Middle East, Africa and India (EMEA & I) region. We also welcomed 30 channel partners from around the region to Fujitsu Forum Europe in Munich, enthusiastic to learn how the company’s new Value Channel initiative will drive profitable business by meeting the specific needs of their most important customers.

Pictures of all topics you find here!

The Trade Fair for Consumer Electronics und Home Appliances takes place in Berlin between 31st August and 5^th September 2012. And we are well prepared. Two Fujitsu highlights will be presented in Germany for the very first time, one in the tablet sector: the Fujitsu STYLISTIC Q702 – a Hybrid Business Talent, and one in the Desktop PC sector: a brand new desktop concept for future proof user experience.

Visitors can find these new products and many other Fujitsu product units at the Intel Booth 103 in Hall 23.
Corporate Communication, Product Management, Vertical und Program Marketing are cooperating very closely in order to provide optimal product presentations.

Another IFA highlight will be the start of the LIFEBOOK Roadshow 2012 in Germany: This starts in the IFA compound F66/Summer Garden (close to Hall 20/21) with the complete Mobile LIFEBOOK Portfolio and the entire family of LIFEBOOKs, from the latest Ultrabooks and proven business mobiles up to the attractive Tablet PCs. Visitors to the Trade Fair can view and touch the world’s thinnest Ultrabook, with a 14“ display and docking option.

The LIFEBOOK U772 Ultrabook™ sees our colleagues working flat-out on the next cool feature for mobile users which has not yet been disclosed to the public.

Our on-site experts will gladly answer your questions concerning our products and show you the many new features in our portfolio.

We look forward to welcoming you at the IFA 2012!

Make sure you check out our Facebook and Twitterpage for more  IFA news.

When I am up in the sky in an airplane and I look down at the earth below, it looks like a huge beehive. Especially in the dark, you see the headlamps of thousands of cars moving like busy bees. Everybody’s mobile, everybody’s connected, everybody’s eager.

So much energy has to flow somewhere. That was exactly my thought when I was mobile myself and on my way to the CeBIT. At the fair in Hanover, I saw where it ends up – in creativity, in fresh ideas, in innovations. In Hall 16 there were lots of innovative start-ups with ideas for mobile applications. It was at CODE_n12 , an international competition for developers of digital innovations.

Fifty finalists presented fifty applications. And there were quite intriguing ideas shaping mobile life. Maybe some of the cars I watched from the plane were taxis being called with the ‘myTaxi-app whose inventor was among the participants (and who turned out to be the winner, by the way). Maybe some other people were just cooking with the help of ‘caramelised ’, an app that helps you find the recipe you’re looking for within seconds. And at someplace else there might have been friends searching and locating each other with ‘Joined ’.

Granted – the majority of the apps are specially suited for private use. However, the consumerization of IT is also affecting business applications. Especially mobility is a big instigator of technology and of cloud computing. People are connected, using different devices to access their applications in private as well as in business life. In combination with the Business Solutions Store cloud services and mobility will unite and unfold their full force. ‘There is an app for that!’ What nowadays is mostly said concerning private pleasure will soon become a standard utterance in our business life. No need to worry about proliferation of applications though, there is an app for that as well – a cross-platform mobile device management tool.

Anyway, the code_n competition shows more than specific tools and applications. It shows how much potential there is for new ideas – especially from Germany. Six out of the ten finalists come from Germany. A recent survey confirms that Germany has improved its position and is now among the top 4 countries when it comes to innovation. More innovation means greater competitiveness. The good news is, this is not a snapshot but a long-term development because successful innovations are based on a stable foundation. Having seen all the inventions, innovations and new ideas at the CeBIT, I am convinced that the future of innovation – not only from Germany but from all over the world – is very promising indeed.

Yours sincerely,

Andre Kiehne

Every visitor will feel as if they are in a colourful and exciting future when they enter Hall 16 at this year’s Hannover CeBIT starting tomorrow. The CODE_n Stand and the Fujitsu Lounge will be full of surprises with unusual views of the future – with regard to space and technical mobile innovations. There will be a lot to discover and experience, for example live music on Tuesday in the CODE_n CLUB or in the recruiting meetings with our Fujitsu Human Resources colleagues.
 

But we don’t want to give too much away just yet. We are looking forward to seeing you “step into your own personal IT future” in Hall 16 as of Tuesday.

-Daniel

With the technology press, analysts and IT companies over the past few years talking about little else but virtualization, I didn’t think there was much more I could learn about it. Yet visiting the demo center at the Fujitsu Forum, I wandered past the virtualization area and was surprised.

Fujitsu’s Zero Clients are on display and they look really impressive. The idea behind them is that enterprises can improve security and efficiency by virtualizing the desktop environment, while their employees have the flexibility to ‘plug-and-play’ – accessing the applications and data they need for work wherever they need to, without having to carry a laptop wherever they go. This really meets the needs of certain industries, in particular those struggling under the data protection and reputational problem of data-loaded devices left on trains, stolen or hacked. Another benefit for the enterprise is that Fujitsu’s thin client solutions work with a wide range of hypervisors, making them easily integrated into most enterprise infrastructure.

Also in the virtualization zone the team is showing off private cloud solutions aimed at businesses ready to made the journey from virtualization to cloud.

In the Managed Services zone next door, you can see managed workplace solutions and managed maintenance that will work across a heterogenous environment. The team showed me how the support process works, from opening a call, processing it and routing it to an onsite technician. Cleverly, the technician gets the information he or she needs direct to their smartphone, ensuring problems are resolved a quickly and efficiently as possible.