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    31517_Fujitsu_Forum_2013_____Impressions_scr_CloudHow do Cloud Integration Services give value? The Cloud Integration Services platform is just below the megatrends of mobility, big data and social networking and underpins them all. Cloud integration is the key to getting through to underlying cloud technologies like PaaS or IaaS.


    The value of cloud though does not come from single clouds, but from how different clouds can be used together. The integration of clouds is hence essentia,l but it must be done without compromising on quality of service and without losing control or increasing overheads.


    The Fujitsu Cloud Integration Platform has 3 key services:

    • Cloud management
    • Cloud integration
    • Cloud aggregation


    These services can be offered to Fujitsu Cloud services, Cloud services from other providers or non-cloud systems. The platform can be delivered on or off-premise.

    With single sign-on, users can logon to several cloud services at once.

    Once you login in you have access to the resources, monitoring and operational management.


    How does the IT department set up Cloud services for other users? With a few mouse clicks is the answer. The user sets up the parameters including, charging or technical parameters or licensing conditions. Within minutes, the cloud service is available in a service catalogue. The end user looks at the catalogue, chooses the service and selects a subscription conforming to the parameters set up by the IT department. The user agrees to the license terms and then the system provisions the services in minutes.


    The Cloud services need to be monitored by the IT department. This is done from a single pane of glass. The IT department can view how the Cloud services are being used but the pane can also be used for software and infrastructure.

    To enable the IT department to be proactive in finding out where there are problems, another pane of glass shows the critical items. The service desk also automatically generates tickets enabling the service desk to be more proactive.


    How is the data being managed and protected? The Fujitsu Cloud Integration Platform lets you see the various servers, Cloud or non-Cloud ones, and you can simply select the operations you need to carry out, e.g. backup and restore, with a few clicks. You can also move workloads just as easily.


    The Fujitsu Cloud Integration Platform also allows you to quickly set up processes. In, say, Salesforce, an account manager could set up a meeting with a customer. With the RunMyProcess functionality it pulls from Salesforce all the previous orders and meetings with the customer. After the meeting the order is placed and RunMyProcess links to SAP and the meeting details are updated back to Salesforce. The IT department can see what business activities are being done. The CIO can see which department is using what services by using the built-in reports, as well as by supplier.


    The key benefits of the Fujitsu Cloud Integration Platform are:

    • Ability to drive faster innovation
    • It provides the IT department with a way to become a strategic service driver
    • The business unit gets the cloud services they want, effectively and efficiently
    • The CIO gets to support what the business wants and is also able to manage risk
    • The CFO maximizes the return for the company
    • The CEO gets the agility necessary to take the business forward


    The Fujitsu Cloud Integration Platform will be available from the end of the first quarter of calendar year 2014. Alternatively, you can join the early adopter program before.


    Come to the booth at Fujitsu Forum 2013!



    What are the practical implications of the solutions offered by Fujitsu and partners?


    At Fujitsu we’re convinced that ICT centered on human beings can create a more prosperous future for society and business, the Human Centric Intelligent Society. Such a society has 3 dimensions:


    • How can IT systems be designed and integrated to facilitate intelligent processes?
    • How can business and society be empowered with information?
    • How can people be enabled to innovate more to tackle the challenges in today’s world?


    40 years ago the Bavarian tax authorities started working with the precursor of BS2000. The tax processes running on BS2000 at the moment are being used in all 16 regional governments in Germany. As many tax offices want to focus on their tax business, we provide 24×7 hardware management and BS2000 managed services. The tax authorities are free to focus on collecting tax revenues.


    Many customers require an IT infrastructure with a single comprehensive system management package. We therefore offer the Fujitsu Enterprise Server BS2000 SE. Instead of administering lots of different systems, customers can consolidate their systems and simplify their applications – whether they are on BS2000, Windows or Linux. By including Windows and Linux, we can take a further step towards e-government and get closer to the citizen.


    65 million documents are stored by the Bundesagentur für Arbeit (Federal Employment Agency). A stack of paper 100 meters high is added every day. These documents have to be available for decades. Hence we use our SecDocs solution. SecDocs uses open standards and web services and can be customized to customer requirements.


    Today we all have to face the challenges of globalization. How can companies achieve local proximity while meeting global standards? This is particularly difficult for SMEs with their more limited resources. If an SME starts producing abroad or in different time zones, this means that the IT has to be available 24×7 and it must be secure. Hence more SMEs choose to outsource IT services, application hosting and management, to mention a few. This shows how local proximity and global support can be achieved thanks to Fujitsu. The Bahlsen biscuit manufacturing company is such a company. They take care of producing the biscuits and we provide the necessary IT.


    We need to provide customized solutions.

    There is an increase in demand tailored to the needs of the customers. This is especially true in terms of the software. How can customized systems and reduced costs be achieved at the same time? We do this via the DeskView Load solution. Each end user receives fully personalized systems, thereby increasing productivity while decreasing costs.


    Customizing and the short distance to our customers are made possible in the Augsburg plant. We’re proud of our Fujitsu way and we guarantee that standards are adhered to. Hundreds of customizing projects are proof that our approach of producing in Germany is accepted by our customers.


    While clients are becoming increasingly smaller, data volumes are getting bigger and bigger.

    How can data be made more understandable? At the click of a button, and in real time. All of us want to obtain information as quickly as possible. Just think of things like parcel tracking. The German parcel service, DPD, successfully uses Big Data. DPD also transports bulky goods, making delivery planning very complex. In the past reporting was not possible. Now DPD can do reports and queries in no time and provide a reliable delivery schedule. Of course you need the necessary storage. That’s why at Fujitsu Forum we’re launching the Fujitsu ETERNUS DX S3 with a leading architecture that enables 90% utilization capacity.


    Security is another key concern. Palm Secure is a leading-edge biometric authentication system based on venous patterns. It offers the highest level of accuracy on the market. Moreover, it is hygienic as no contact is required. There are two usage scenarios: for granting access and for identifying the person who wants access. You can use it to manage the lift in a block of flats or to access a data center. You can take out money from ATMs. More than 40 million people worldwide already use PalmSecure. The German Bundesbank, Vienna airport, Stuttgart airport, school canteens in the US, the Brazilian Bradesco bank – they all use PalmSecure.


    How can we make SMEs ready for globalization?

    How can we use big data?

    How can we focus IT on the users?


    Fujitsu is the right partner. We have a service and solution approach underpinned by a unique product portfolio together with our partners.



    Many people complain about high costs but they don’t know where they come from.What if you knew what you don’t know?


    Years ago people were already using BI to answer similar questions. Then people used data from just a few sources. It was internal, structured and people waited for hours or days to get the information. Nowadays, data is exploding. People are recognizing this and want to use data from all kinds of sources and in all kinds of formats. Real-time and ad-hoc.


    To whom does big data matter? The answer to every industry is: Tomorrow’s data volumes will be even larger than today’s. We have to keep processing time constant while the volumes increase. Traditional solutions do not work. Technologies like relational databases are not flexible because the data has to be structured. Results take time and are obsolete.


    So, what will work?


    Distributed parallel processing where everything happens in parallel and nothing is shared. By replicating data to several nodes we can simply add more nodes which creates a kind of fault tolerance.


    In-memory databases are another option as everything happens in the RAM.


    In-memory data grids can manage any sort of data objects and increase performance by reducing I/O.


    NoSQL databases, which include a caching function and are designed for big data, are a new category of databases. They only read the relevant data and make the analysis much faster.


    Big Data is not just data at rest but also data in motion. This requires a Complex Event Processing (CEP) approach. But, Big Data is not just about infrastructure. It is also about data and processes. Data needs to be really understood. It’s about asking the right questions and using the right tools. Finding the right answers requires a deep understanding of data, its uses and the intended results.


    Traffic warnings

    We can warn cars telling them of dangers on the road.

    To do this, there is a big stream of incoming events which is sent to the CEP. The relevant data is sent to the in-memory database or an in-memory data grid and a push warning is sent to the cars.


    Smart congestion recognition

    We know their positions and planned routes and we integrate knowledge of, e.g. sporting events. We can then recommend a different route. Or maybe, a driver is running out of fuel and is directed to the next petrol station for which he has a loyalty card. Again the fast incoming data stream is sent to the CEP engine. The data imported from sources such as forums is sent to the distributed data store by Hadoop. All the information is sent to the in-memory database and a personalized recommendation is sent out.


    Safe Driving and Phone Call

    The driver’s task plan is taken into account and he taken to a low traffic area, where the system in the car calls the people in the task plan. Here, there is also a big stream of incoming events which is sent to the CEP. The relevant data is sent to the in-memory database or an in-memory data grid and a push message is sent to the cars.


    The answer is an individual one. One size does not fit all.

    Fujitsu’s target is to mix the technologies to achieve the customer’s goals, e.g. servers, storage or appliance or bundled solutions.

    Fujitsu is a one-stop shop which lets you reduce complexity, time and risk. We consult with the customer in order to achieve their business goals.


    There are a lot of usage scenarios on show at the Big Data booth.  Come to the exhibition area at Fujitsu Forum 2013.




    Fujitsu Forum 2013 is fast approaching and the hashtag #FujitsuForum will be rocking the Twitter and Facebook timelines over the next few days! Whether you’re attending our Munich event in person or following it online, be sure you get connected and follow the Fujitsu channels for the keynotes and announcements. You can literally follow the entire event through the hashtag on Facebook and Twitter.



    We have created this social media survival post to highlight the following:


    Official event hashtag:




    Official Fujitsu Channels:

    > Main Twitter account to follow is @Fujitsu_TS & @Fujitsu_Global
    > Main Facebook account to follow is Fujitsu Forum on Facebook
    > Main blog to follow: Face2Fujitsu
    > Foursquare (when you check in, you’ll see some tips)


    Tools / Resources

    > Location and Travel: more
    > Agenda Builder: more


    If you prefer to follow the event in German, click here to access the German social media channels.


    Looking forward to connecting with everyone at the #FujitsuForum,



    Fujitsu IT Management as a Service is a suite of SaaS-based applications providing infrastructure, application monitoring and service desk capabilities integrated together under a unified manager. By leveraging Fujitsu Cloud IaaS Trusted Public S5, ITMaaS enables the rapid deployment of a flexible, high performing IT management solution. The Fujitsu ITMaaS is a global offering and is the only integrated suite of SaaS applications currently available and comprises Service Desk as a Service and Monitoring as a Service.  ITMaaS complements our Data Center Management & Automation portfolio.


    ITMaaS Service Desk provides a comprehensive SaaS-based IT service management solution. The solution comes with built-in ITIL-based best practices and action-based workflows for managing, coordinating and optimizing all aspects of service delivery. Fujitsu Service Desk as a Service eliminates labor-intensive coding by rapid configuration, tailored to meet your specific needs – faster and at lower cost.


    ITMaaS Monitoring offers a single unified interface for tracking all the vital, dynamic resources your business relies on – whether in the cloud, on-premise or a combination.  Fujitsu Monitoring as a Service provides the comprehensive monitoring insights needed to ensure that business services perform optimally at all times. The service is ready to deploy immediately.


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