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    Category: News

    Jürgen Walter, Senior Vice President, Head of Central Europe, Fujitsu started by picking up on the statement made earlier on today by Tango Matsumoto, Executive Vice President, Head of Global Marketing, Fujitsu. Mr. Matsumoto had talked about Human Centric Innovation and its role in overcoming the social, ecological, economic and sociopolitical challenges of our times.

     

    Look back at Keynote from 2013

    Last year we talked about how PalmSecure’s palm vein scan was being used by 40 million users worldwide. Today it’s over 200 million and growing. While last year we talked about using PalmSecure to control access to rooms or buildings, it can also be used in other scenarios like cash machines, or egovernment applications, such as medical insurance cards, or shops and restaurants.

     

    Last year we also talked about long-term storage.

    The German Federal Employment Agency (Bundesagentur für Arbeit) is using the SecDocs archiving middleware to link to the Agency’s SAP applications. In combination with Fujitsu’s Storage ETERNUS CS8000 systems, it is storing a staggering average of 600 000 documents – each day.

     

    Last year, logistical services provider DPD had asked us to migrate some of their business processes to SAP HANA. Today, our SAP specialists are in the process of migrating all of DPD’s ERP system to SAP HANA. Six months ago, Commerzbank, asked us to run key business processes related to loan-handling in our data centers in Neckarsulm and Neuenstadt. Our long-standing customer UBS benefits our Multi-Vendor Support Maintenance Services for 26 000 systems in data centers in 32 countries.

    Our modular Services portfolio is not only enjoying an increasing take-up from customers; Gartner has included Fujitsu’s Data Center Services and End User Services as a “Leader” in their Magic Quadrants.

     

    Data Safety and Security

    Security is nowadays of paramount importance. The damage to the German economy resulting from cyber-attacks could amount to a staggering 1.6% of GDP.

     

    When it comes to providing IT services neither Fujitsu Germany nor our Fujitsu mother company are under any obligation to provide customer data beyond that specified by law, e.g. to stock exchanges. In particular, we’re not under any obligation to provide information to foreign intelligence services. Additionally, Fujitsu is able to completely insulate applications and data from the rest of the infrastructure   from clients to data centers.

     

    Hyperscale Storage

    In five years‘ time the total worldwide data volume is expected to reach 44 zettabytes! In order to cope, it is necessary to have storage which can be scaled up to double-digit petabytes: hyperscale-storage. Hyperscale storage also needs to be highly automated and highly reliable. Fujitsu’s ETERNUS CD10000 is such a system and supports OpenStack and “Ceph”.

     

    Silicon Photonics

    Fujitsu engineers are currently working with Intel on new generation server and data center architectures using silicon photonics. These allow the processors and the storage components to be placed in different racks that are linked via fiber optic cables. As a result, it is possible to have application-based servers where the components are allocated as required to the necessary servers. By also having the processor and storage in different rooms, the data center cooling is also more efficient, leading to considerably higher savings. Such a scenario would be of great use in High Performance Computing (HPC) racks which use considerable energy.

     

    Big Data/Hadoop

    Mr. Walter introduced FUJITSU PRIMEFLEX for Hadoop carrying out weather simulations. FUJITSU PRIMEFLEX for Hadoop is a pre-configured Big Data integrated solution which can be used either as a „Big Data Analysis in a Box“ or as a „Big Data Analysis from the Cloud“.

     

    FUJITSU PRIMEFLEX for Hadoop is intuitive and easy to use — also for the business unit. The advantage is added value can be generated more quickly and creatively, rather than going through a trial and error approach. Ultimately, this results in accelerated business processes.

     

    Digitalization of Value Chains

    The Internet of Things (IoT) is a key component of the digitalization of processes, which through the interplay with Big Data, Big Data Analytics, Cloud Services and HPC will lead to a fundamental transformation and revolution of processes and entire value chains.

     

    Through the use of Radio Frequency Identification (RFID) tags, Airbus can track each and every one of the literally millions of components in an airplane. This has resulted in, amongst other things, a lower inventory, a constantly up to date view of stocks and a more efficient lifecycle management — and that’s just the start.

     

    In Japan, Fujitsu is working with Nissan and Toyota to move to “Industry 4.0”. Here the “virtual factory” is merging ever more with real production.

    In Industry 4.0, mass production is a complicated business: every robot must be programmed individually, the production processes must be fully synchronized and the logistic must be reprogrammed. Whenever problems arise, the process must be repeated until the process in the “virtual factory” can be used in mass production. To do this, it is necessary to have intelligent systems from the virtual and the real factory capable of communicating with each other and autonomously adjusting themselves. Interestingly, the Japanese term for Industry 4.0 is „Monozukuri“, which translates to “the process of making things”.

     

    One of the keys to Monozukuri is simulations. In order to manage these high workloads, Fujitsu has setup an “engineering cloud” which uses, amongst others, the server resources of the Tokyo Institute of Technology, the Fujitsu PRIMEHPC FX10 Supercomputer computer of Tokyo University and the Riken supercomputer. This results in short R&D cycles and a more flexible production.

     

    All these examples bring us back to the point made at the beginning: Human Centric Innovation is key in overcoming the social, ecological, economic and sociopolitical challenges of our times.


    Watch the keynote (German language).


    34990_Fujitsu_Forum_2014_____Keynotes_Day_1_matsumoto 

    Introduction: Duncan Tait, Executive Vice President, Head of EMEIA Region, Fujitsu

     

    The world is device-dominated, hyper-connected. How to solve the challenges of this world from a human perspective is what drives this event. Last year the focus was the Human-Centric Innovative Society. This year we will focus on Human Centric Innovation.

    The hyper-connected world is a hyper-transformational world.

     

    Tango Matsumoto, Executive Vice President, Head of Global Marketing, Fujitsu focused on how Human Centric Innovation is a new approach to transform business and co-create tremendous value for all in our society.

     

    Without innovation, we can never overcome challenges in our everyday life, business and society. He also stressed that ambition and innovations need to be linked with practical reality. We need to ask ourselves: What can make life easier and happier? What can make the world a better place for all? At Fujitsu, we put people at the center of everything we do.

     

    A new world of connectivity is emerging. People and the things around us are increasingly connected to networks and sharing information. This “Hyperconnected World” is driven by the next generation of the Internet, the Internet of Things (IoT).

    The combination of IoT and Big Data is opening up a huge potential for economic growth globally.

     

    In parallel with the expansion of the IoT, many kinds of hardware products, processes and services are being digitalized and controlled by intelligent software. Software is eating the world. Now, existing borders between hardware and software, physical and digital are rapidly fading away. This huge change will trigger a new kind of Digital Revolution. Current business models may not exist tomorrow.

     

    Human Centric Innovation will need to bring together 3 dimensions:

    • Human Empowerment.
    • Creative Intelligence: how organizations collect and use knowledge across boundaries
    • Connected Infrastructure: how organizations connect and optimize the entire infrastructure is critical.

    All 3 dimensions must be taken together.

     

    Mr. Carlo Nizam, Head of Value Chain Visibility and RFID at Airbus, explained how the physical world and the IT world need to be synchronized. Here RFID is vital. Building a digital value chain is very complex and needs to include Airbus, partners and suppliers. To do so, the technology standards need to be in place and reliable IT partners, like Fujitsu, are key. Mr. Nizam will host a dedicated break-out session tomorrow at 12.00 pm.

     

    Fujitsu can be your innovation partner, by blending your business know-how and our technology know-how. Working with our customers and partners, Fujitsu is co-creating cloud-based business platforms to shape digital ecosystems.

    To realize Human Centric Innovation and help shape a digital ecosystem, Fujitsu provides an extensive portfolio of technologies, products, solutions and services, aligned with the three enabling dimensions.

     

    Fujitsu’s vision is that People will build a Human Centric Intelligent Society with the power of ICT. Human Centric Intelligent Society is a journey, and we can reach the destination by co-creating greater value for people through shaping digital ecosystems together.

     

    Mr. Matsumoto had three key takeaways.

     

    First, a different future is coming – this is a Hyperconnected World. It is a borderless world and gives opportunities for those willing to challenge the status quo.

     

    Second, in this new world, the key to success is people – how people use ICT to innovate. Human Centric Innovation is a new approach to creating innovation.

     

    And Third, Fujitsu is your innovation partner to help you realize your business transformation.

     

    We shape digital ecosystems together with you, delivering greater value for society.

     Watch the keynote: https://www.youtube.com/watch?v=pm4HyBv9Zj8


    At the Fujitsu Forum 2014, the workstation team is providing customers a glimpse into the virtual reality future!

    Enjoy a vespa joy ride through a Bavarian landscape with the Oculus Rift headset. Come and visit us at booth E.04 or learn more about our workstations here.


    Gernot Fels, Principal Product Marketing Manager, Fujitsu explained how trying to build one yourself is complex because you have to acquire, test and deploy the components. You also need a lot of skills.

    The way Fujitsu defines them, Integrated Systems are pre-tested and pre-integrated combination of servers, storage, management and connectivity. The idea is to design these Integrated Systems once and let customers benefit from Fujitsu’s experience.

     

    The benefits are manifold: complexity and risk are reduced; deployment is fast; less trial and error testing; components are fully compatible with each other; customers can optimize resource utilization and reduce energy consumption and cooling requirements. Of course, this reduces Capex and Opex. Fujitsu takes care of the design, testing and integration of the components so that customers can go straight to deployment.

     

    There are two delivery ways.

    Ready to run: everything is pre-integrated and pre-installed in the factory. There is no design effort at all — absolutely risk free.

    Reference architectures: tested and validated design blueprints based on a proof of concept. The integration and installation happens at the customer’s site. Design is fast and easy because customers do not start from scratch. Regardless of which way customers chose, Integrated Systems from Fujitsu are built from best-in-class components from Fujitsu and our technology partners and are based on our experience and are supplemented with flexible services options. Customers get from Fujitsu all they need for a fast time to value.

     

    Fast deployment does not solve every problem. The operational phase can also cause a lot of efforts, e.g. due to the individual release cycles of the individual components causing a lot of efforts. How can you avoid the headaches during the operation? Fujitsu lifecycle management ensures component compatibility during the entire lifecycle. Fujitsu SolutionContract gives customers a single point of contact to take care of everything. Additionally, we offer data center services to take care of managing or hosting your data center as well as IaaS.

     

    Fujitsu has a long track record; we have been offering Integrated Systems since 2002 — way before the rest of the market.

     

    Frank Reichart, Senior Director Global Product Marketing Storage, Fujitsu, started by talking about general purpose (or virtualized environments) Integrated Systems.

    VMware recently announced hyper-converged IT infrastructure (VMware EVO:RAIL) which is very useful where a quick deployment is essential. Fujitsu offers an appliance for EVO:RAIL which is ideal for use cases such as VDI and server virtualization. Fujitsu also offers the Cluster-in-a-box solution which integrates all the necessary components and uses Microsoft’s Hyper-V.

     

    For customers who need more flexibility to add more power in the future, Fujitsu offers vShape. vShape is a reference architecture which can be deployed with VMware or Hyper-V. vShape is characterized by the flexibility and choice it provides.

     

    Purpose built Integrated Systems may make sense in specific environments, e.g. for SAP business analytics. Fujitsu offers a Power Appliance for SAP HANA which is pre-installed and pre-configured, tested and SAP validated offering fast business results.

     

    Fujitsu offers Integrated Systems for all main use cases: SAP, server virtualization, private cloud, Big Data, Microsoft, VDI and HPC.

     

    To find out more go to the Integrated Systems booth at Fujitsu Forum 2014!

    Watch the breakout session here: https://www.youtube.com/watch?v=y8BAKrWfEaw


    Every day, thousands of companies around the world are trying to find server systems that suit their needs or can replace older models that no longer sufficiently handle the applications and workloads they were acquired for.

     

     

    Why an App?
    On most occasions, however, both customers and sales staff will find the process anything but easy – mainly because some relevant pieces of information are missing. The Fujitsu Value Calculator App was designed to close that gap and remove the most important obstacles that impede a successful purchase. To achieve this, it provides you with

    • Upgrade recommendations for servers along with calculations of possible cost savings
    • A complete overview of Fujitsu’s x86 server portfolio with description of the most important technical details and further links
    • A search function according to form factor, number of sockets, usage, etc., enabling you to find a suitable server
    • Case studies, benchmark results, videos, operating system support and news from Fujitsu

    With so many important facts being available at the tap of a finger, purchase decisions may still not be a breeze, but will most certainly lead to better results.

     

    How It Works
    Technically, the App is subdivided into four modules: Value Calculator, Product Finder, Product Portfolio Overview, and Resource Center. As you will already have concluded, the key functions among these are the Value Calculator and the Product Finder, which work as follows:

     

    • The Value Calculator allows for a comparison of existing (older) server models with the latest PRIMERGY products and their savings potential. All you need to do is enter the number of servers you need to replace, specify their average age, identify the number of CPU sockets per server, and add a few details about energy consumption, usage scenarios, and form factors – and the Value Calculator will return a summary that tells you how many servers are actually needed for the workloads at hand, how they perform in comparison, and what you will be able to save in terms of energy, management and maintenance costs. In addition, it will recommend the appropriate systems for individual tasks wherever possible.
    • The Product Finder is for users who are not yet familiar with buying servers from Fujitsu. In this case, you simply enter a rough description of the type of server you are looking for – including, for instance, the form factor, required number of sockets, and operating purpose – and the Product Finder returns a list of the most suitable PRIMERGY models, complete with a brief description, an image, and further links.

     

    Both the Value Calculator and the Product Finder are great tools if you wish to obtain a specific server system and can provide some basic information to help them find the right model(s). On many occasions, however, this won’t be possible because no reference information is available. Users facing this kind of ‘blank’ search will benefit the most from the detailed Product Portfolio Overview: here, you will find a comprehensive list of all x86-based FUJITSU Server products, including PRIMERGY and PRIMEQUEST models, along with descriptions. The Resource Center for its part works like a newsroom, enabling you to ‘stay in touch’ and learn about the latest technical developments, benchmark results, and case studies as fast as possible via videos, podcasts and newsflashes. Moreover, it connects you to Fujitsu’s Product Support and Fujitsu Financial Services & Remarketing. In short, the Value Calculator App is the Swiss army knife for all people who are interested in FUJITSU Servers.

     

    Get Your App Today
    Starting today, the Fujitsu Value Calculator App is available for Android and iOS devices from Google’s and Apple’s app stores. Please use the QR codes below to download the software.

     

    (via Fujitsu techcommunity)