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35214_Fujitsu_Forum_2014_____Keynotes_Day_2Human Centric Innovation is highly relevant to our times and Fujitsu is one of the most modern providers of ICT in the world. Digitization will supply new challenges and will cause the world to change more than ever before and, to tap into this large potential, Bavaria has launched the new initiative “Bayern Digital”, said Franz Josef Pschierer, State Secretary in the Bavarian Ministry of Economic Affairs and Media and Energy and Technology.


All the topics discussed in the past, mobility, Cloud, Big Data and others, are now coming together, said Dr. Joseph Reger, Chief Technology Officer, EMEIA, Fujitsu. Are digital efficiency gains available for everyone? That’s what Digital Transformation brings. Digital business has a digital value chain, e.g. Google, Facebook or Yahoo. A digitalized business does not have a core offering which is not digital in nature, but everything around it has been turned digital, e.g. Amazon’s shipping of, for example, books is analog but everything around it is digital. Similar can be said of Starbucks. How can businesses be digitalized? Most businesses are analog. We have to create a digitalized value chain to have a digital transformation.


Healthcare is important for developed countries because of:

  1. Ageing populations
  2. There is no connected value chain
  3. They concentrate on treatment not prevention

With digital efficiency it should be possible costs in the range of up to  20%.

In Fujitsu Finland, a hospital demo system integrates sensor-based patient data, electronic health record and Big Data. This provides digital efficiencies. Fujitsu Ireland & Labs’ Connected Health provides 1350 hours of data via 110 sensors and builds a digital value chain around prevention which improves quality of life.


IT is coming closer to everyday life from PCs to smartphones to smart watches. So, it’s not necessary to build sensors under people’s skin. The IT is already there. If you add Big Data to that you can monitor data constantly. You will no longer have to call your doctor; your doctor will call you. Typically, in Europe we spend 10% of GDP on healthcare. 20% of savings in healthcare, delivering better care, are enormous. Expensive diagnostic equipment is rarely needed and they will no longer deliver the economies of scale. Non-digitalized businesses will not survive.


Do we need industry in Europe or will be 100% based on services? We need industry to build the core of the value creation. Production now goes to countries with low-cost labor. We need Industry 4.0 for digitalized business. Industry 4.0 is an industrial transformation where digital transformation meets industry. It’s not just about automating factories. You have to add IoT, cloud computing, Big Data. The industrialization of the digital value chain will not necessarily be centralized but distributed. Value chains are distributed, redefined and reintegrated to deliver new value chains. Mr. Reger’s advice: Build a digital value chain!  This was illustrated further by Mr. Yoshi Takashige, Vice President, Portfolio Strategy, Global Marketing, Fujitsu. Mr. Takashige explained how in a pilot project with Panasonic, and a frozen food supplier, it is possible to transfer user preferences from a smartphone to an oven in order to have a perfect pizza. By linking this to, for example Big Data, it is possible to create new digital ecosystems.


Digital transformation is an IT play that will change the focus from lowering costs to driving revenue and profits. While the digital business depends on a technology breakthrough, the digitalized business is about innovation and innovation is about people. This is one of the cornerstones of Human Centric Innovation.


Watch the keynote here.

FUJITSU ManageNow solutions automate software management in heterogeneous IT environments. Preconfigured ManageNow solutions relieve IT departments of routine tasks and ensure that the software and the drivers of the monitored devices are up-to-date at any time. This significantly increases the availability and productivity of client / server infrastructures. The ManageNow solution for client and server automation enables more cost efficient software management. Implementation costs are up to 65% lower, operating costs can be cut by up to 40%.




Fujitsu and CA today agreed upon a new OEM contract at the Fujitsu Forum that allows the bundling of CA software and ManageNow solutions. This enables Fujitsu and its partners to offer customers a complete package with software from Fujitsu and CA combined with implementation service and support and thus makes client and server management easier and cost-efficient.


Jürgen Walter, Senior Vice President, Head of Central Europe, Fujitsu started by picking up on the statement made earlier on today by Tango Matsumoto, Executive Vice President, Head of Global Marketing, Fujitsu. Mr. Matsumoto had talked about Human Centric Innovation and its role in overcoming the social, ecological, economic and sociopolitical challenges of our times.


Look back at Keynote from 2013

Last year we talked about how PalmSecure’s palm vein scan was being used by 40 million users worldwide. Today it’s over 200 million and growing. While last year we talked about using PalmSecure to control access to rooms or buildings, it can also be used in other scenarios like cash machines, or egovernment applications, such as medical insurance cards, or shops and restaurants.


Last year we also talked about long-term storage.

The German Federal Employment Agency (Bundesagentur für Arbeit) is using the SecDocs archiving middleware to link to the Agency’s SAP applications. In combination with Fujitsu’s Storage ETERNUS CS8000 systems, it is storing a staggering average of 600 000 documents – each day.


Last year, logistical services provider DPD had asked us to migrate some of their business processes to SAP HANA. Today, our SAP specialists are in the process of migrating all of DPD’s ERP system to SAP HANA. Six months ago, Commerzbank, asked us to run key business processes related to loan-handling in our data centers in Neckarsulm and Neuenstadt. Our long-standing customer UBS benefits our Multi-Vendor Support Maintenance Services for 26 000 systems in data centers in 32 countries.

Our modular Services portfolio is not only enjoying an increasing take-up from customers; Gartner has included Fujitsu’s Data Center Services and End User Services as a “Leader” in their Magic Quadrants.


Data Safety and Security

Security is nowadays of paramount importance. The damage to the German economy resulting from cyber-attacks could amount to a staggering 1.6% of GDP.


When it comes to providing IT services neither Fujitsu Germany nor our Fujitsu mother company are under any obligation to provide customer data beyond that specified by law, e.g. to stock exchanges. In particular, we’re not under any obligation to provide information to foreign intelligence services. Additionally, Fujitsu is able to completely insulate applications and data from the rest of the infrastructure   from clients to data centers.


Hyperscale Storage

In five years‘ time the total worldwide data volume is expected to reach 44 zettabytes! In order to cope, it is necessary to have storage which can be scaled up to double-digit petabytes: hyperscale-storage. Hyperscale storage also needs to be highly automated and highly reliable. Fujitsu’s ETERNUS CD10000 is such a system and supports OpenStack and “Ceph”.


Silicon Photonics

Fujitsu engineers are currently working with Intel on new generation server and data center architectures using silicon photonics. These allow the processors and the storage components to be placed in different racks that are linked via fiber optic cables. As a result, it is possible to have application-based servers where the components are allocated as required to the necessary servers. By also having the processor and storage in different rooms, the data center cooling is also more efficient, leading to considerably higher savings. Such a scenario would be of great use in High Performance Computing (HPC) racks which use considerable energy.


Big Data/Hadoop

Mr. Walter introduced FUJITSU PRIMEFLEX for Hadoop carrying out weather simulations. FUJITSU PRIMEFLEX for Hadoop is a pre-configured Big Data integrated solution which can be used either as a „Big Data Analysis in a Box“ or as a „Big Data Analysis from the Cloud“.


FUJITSU PRIMEFLEX for Hadoop is intuitive and easy to use — also for the business unit. The advantage is added value can be generated more quickly and creatively, rather than going through a trial and error approach. Ultimately, this results in accelerated business processes.


Digitalization of Value Chains

The Internet of Things (IoT) is a key component of the digitalization of processes, which through the interplay with Big Data, Big Data Analytics, Cloud Services and HPC will lead to a fundamental transformation and revolution of processes and entire value chains.


Through the use of Radio Frequency Identification (RFID) tags, Airbus can track each and every one of the literally millions of components in an airplane. This has resulted in, amongst other things, a lower inventory, a constantly up to date view of stocks and a more efficient lifecycle management — and that’s just the start.


In Japan, Fujitsu is working with Nissan and Toyota to move to “Industry 4.0”. Here the “virtual factory” is merging ever more with real production.

In Industry 4.0, mass production is a complicated business: every robot must be programmed individually, the production processes must be fully synchronized and the logistic must be reprogrammed. Whenever problems arise, the process must be repeated until the process in the “virtual factory” can be used in mass production. To do this, it is necessary to have intelligent systems from the virtual and the real factory capable of communicating with each other and autonomously adjusting themselves. Interestingly, the Japanese term for Industry 4.0 is „Monozukuri“, which translates to “the process of making things”.


One of the keys to Monozukuri is simulations. In order to manage these high workloads, Fujitsu has setup an “engineering cloud” which uses, amongst others, the server resources of the Tokyo Institute of Technology, the Fujitsu PRIMEHPC FX10 Supercomputer computer of Tokyo University and the Riken supercomputer. This results in short R&D cycles and a more flexible production.


All these examples bring us back to the point made at the beginning: Human Centric Innovation is key in overcoming the social, ecological, economic and sociopolitical challenges of our times.

Watch the keynote (German language).


Introduction: Duncan Tait, Executive Vice President, Head of EMEIA Region, Fujitsu


The world is device-dominated, hyper-connected. How to solve the challenges of this world from a human perspective is what drives this event. Last year the focus was the Human-Centric Innovative Society. This year we will focus on Human Centric Innovation.

The hyper-connected world is a hyper-transformational world.


Tango Matsumoto, Executive Vice President, Head of Global Marketing, Fujitsu focused on how Human Centric Innovation is a new approach to transform business and co-create tremendous value for all in our society.


Without innovation, we can never overcome challenges in our everyday life, business and society. He also stressed that ambition and innovations need to be linked with practical reality. We need to ask ourselves: What can make life easier and happier? What can make the world a better place for all? At Fujitsu, we put people at the center of everything we do.


A new world of connectivity is emerging. People and the things around us are increasingly connected to networks and sharing information. This “Hyperconnected World” is driven by the next generation of the Internet, the Internet of Things (IoT).

The combination of IoT and Big Data is opening up a huge potential for economic growth globally.


In parallel with the expansion of the IoT, many kinds of hardware products, processes and services are being digitalized and controlled by intelligent software. Software is eating the world. Now, existing borders between hardware and software, physical and digital are rapidly fading away. This huge change will trigger a new kind of Digital Revolution. Current business models may not exist tomorrow.


Human Centric Innovation will need to bring together 3 dimensions:

  • Human Empowerment.
  • Creative Intelligence: how organizations collect and use knowledge across boundaries
  • Connected Infrastructure: how organizations connect and optimize the entire infrastructure is critical.

All 3 dimensions must be taken together.


Mr. Carlo Nizam, Head of Value Chain Visibility and RFID at Airbus, explained how the physical world and the IT world need to be synchronized. Here RFID is vital. Building a digital value chain is very complex and needs to include Airbus, partners and suppliers. To do so, the technology standards need to be in place and reliable IT partners, like Fujitsu, are key. Mr. Nizam will host a dedicated break-out session tomorrow at 12.00 pm.


Fujitsu can be your innovation partner, by blending your business know-how and our technology know-how. Working with our customers and partners, Fujitsu is co-creating cloud-based business platforms to shape digital ecosystems.

To realize Human Centric Innovation and help shape a digital ecosystem, Fujitsu provides an extensive portfolio of technologies, products, solutions and services, aligned with the three enabling dimensions.


Fujitsu’s vision is that People will build a Human Centric Intelligent Society with the power of ICT. Human Centric Intelligent Society is a journey, and we can reach the destination by co-creating greater value for people through shaping digital ecosystems together.


Mr. Matsumoto had three key takeaways.


First, a different future is coming – this is a Hyperconnected World. It is a borderless world and gives opportunities for those willing to challenge the status quo.


Second, in this new world, the key to success is people – how people use ICT to innovate. Human Centric Innovation is a new approach to creating innovation.


And Third, Fujitsu is your innovation partner to help you realize your business transformation.


We shape digital ecosystems together with you, delivering greater value for society.

 Watch the keynote: https://www.youtube.com/watch?v=pm4HyBv9Zj8

At the Fujitsu Forum 2014, the workstation team is providing customers a glimpse into the virtual reality future!

Enjoy a vespa joy ride through a Bavarian landscape with the Oculus Rift headset. Come and visit us at booth E.04 or learn more about our workstations here.