The Fujitsu Forum on November 7th and 8th, 2012 in Munich is the largest European IT event. Its participants include professional users, IT decision-makers as well as the channel and technology partners of Fujitsu. In 2011 more than 10,000 IT experts from all over the world visited the Fujitsu Forum in Munich.
At the forum you will find out how we will drive your business forward with innovative systems, services and solutions. In trend-setting keynote speeches, practical rounds of talks with experts and numerous discussion forums IT strategists, decision-makers and experts will present the innovations of IT and their practical usefulness for you and your company.
We would like you, our readers, to share as closely as possible in the preparations of the Fujitsu Forum. To this end, we have been able to win over our colleague Wilfried Frewert, Head of Marketing Corporate Events at Fujitsu, for an interview. He heads the organization team of the Fujitsu Forum 2012.
Hello Wilfried, thank you for taking the time for this interview. What is to be the motto of this year’s Fujitsu Forum?
Last year’s motto ‘Reshaping IT – Reshaping Business’ has become ‘Reshaping ICT – Reshaping Business’. The ‘C’ in ICT stands for communications, i.e. communications technology. We have added it to the slogan, because communications systems are central to the use of IT systems. Both technologies are close to each other and presuppose each other. Fujitsu is one of the leading companies in both information and communications technology. I think that we can use the ‘C’ as a reference to this, as this point makes us stand apart from the competition quite distinctly.
What feedback did you receive last year that you now intend to actively implement? What did you learn from last year?
Last year we received – without exception – positive feedback from our forum survey, for which we questioned about one tenth of the visitors. I found the extremely high level of willingness on the part of the visitors to recommend the Fujitsu Forum most pleasing. On the whole, we had very good feedback both from our customers and our partners. This encourages us to essentially retain the proven concept. We will continue to improve some areas, for example the catering.
Tell us how many colleagues are involved in the background of the organization? What are their tasks?
In principle, the entire company is involved in the organization – across all departments. My core event team consists of four people. However, we involve numerous other departments in the organization of the Fujitsu Forum, for example Sales, the product groups and corporate communications. We also coordinate our activities with our European sister regions UK & Ireland and Scandinavia, and are also in regular contact with our company headquarters in Japan.
How do you manage to win over leading experts to make presentations & give speeches?
In many areas, I don’t need to win them over; they come of their own accord. Experts are forever exchanging views of a specialist nature with our customers and know the information requirements of our customers precisely. They recommend to me the topics that I should include in the presentations of the Fujitsu Forum.
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