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    Category: News

    Every day, thousands of companies around the world are trying to find server systems that suit their needs or can replace older models that no longer sufficiently handle the applications and workloads they were acquired for.



    Why an App?
    On most occasions, however, both customers and sales staff will find the process anything but easy – mainly because some relevant pieces of information are missing. The Fujitsu Value Calculator App was designed to close that gap and remove the most important obstacles that impede a successful purchase. To achieve this, it provides you with

    • Upgrade recommendations for servers along with calculations of possible cost savings
    • A complete overview of Fujitsu’s x86 server portfolio with description of the most important technical details and further links
    • A search function according to form factor, number of sockets, usage, etc., enabling you to find a suitable server
    • Case studies, benchmark results, videos, operating system support and news from Fujitsu

    With so many important facts being available at the tap of a finger, purchase decisions may still not be a breeze, but will most certainly lead to better results.


    How It Works
    Technically, the App is subdivided into four modules: Value Calculator, Product Finder, Product Portfolio Overview, and Resource Center. As you will already have concluded, the key functions among these are the Value Calculator and the Product Finder, which work as follows:


    • The Value Calculator allows for a comparison of existing (older) server models with the latest PRIMERGY products and their savings potential. All you need to do is enter the number of servers you need to replace, specify their average age, identify the number of CPU sockets per server, and add a few details about energy consumption, usage scenarios, and form factors – and the Value Calculator will return a summary that tells you how many servers are actually needed for the workloads at hand, how they perform in comparison, and what you will be able to save in terms of energy, management and maintenance costs. In addition, it will recommend the appropriate systems for individual tasks wherever possible.
    • The Product Finder is for users who are not yet familiar with buying servers from Fujitsu. In this case, you simply enter a rough description of the type of server you are looking for – including, for instance, the form factor, required number of sockets, and operating purpose – and the Product Finder returns a list of the most suitable PRIMERGY models, complete with a brief description, an image, and further links.


    Both the Value Calculator and the Product Finder are great tools if you wish to obtain a specific server system and can provide some basic information to help them find the right model(s). On many occasions, however, this won’t be possible because no reference information is available. Users facing this kind of ‘blank’ search will benefit the most from the detailed Product Portfolio Overview: here, you will find a comprehensive list of all x86-based FUJITSU Server products, including PRIMERGY and PRIMEQUEST models, along with descriptions. The Resource Center for its part works like a newsroom, enabling you to ‘stay in touch’ and learn about the latest technical developments, benchmark results, and case studies as fast as possible via videos, podcasts and newsflashes. Moreover, it connects you to Fujitsu’s Product Support and Fujitsu Financial Services & Remarketing. In short, the Value Calculator App is the Swiss army knife for all people who are interested in FUJITSU Servers.


    Get Your App Today
    Starting today, the Fujitsu Value Calculator App is available for Android and iOS devices from Google’s and Apple’s app stores. Please use the QR codes below to download the software.


    (via Fujitsu techcommunity)





    Fujitsu held the Fujitsu Forum Tokyo 2014, the largest of the company’s events, on May 15 and May 16 2014 at the Tokyo International Forum in Yurakucho, Tokyo. Guests were treated to a total of 72 demonstrations in the events hall, with the demonstrations divided into three areas: social innovations, business innovations and innovation-supporting ICT.


    This blog post introduces a new system that uses line-of-sight detection technology, showcased as part of Fujitsu’s “Marketing Revolutions” theme.


    This line-of-sight detection technology can accurately track the direction people are looking, with no physical contact required.
    We showcased two types of shopping assistance systems in its display booth. The first was a small, low-cost close-range sensor about the size of an AA battery, while the second was a long-range sensor the size of a plastic water bottle.


    Tracking customers’ attention in real time —close-range line-of-sight detection makes it a reality!


    Fujitsu Retail


    At the show, we presented a working miniaturized, low-cost, close-range sensor.




    The sensor was placed in a discrete location in front of a retail wallet display and followed visitors’ eye movements, tracking the length of time that they focused on individual items, and displaying the results in real time on a display above.The display used colors ranging from blue to red to indicate the time people spent looking at each individual item.Installing multiple sensors around a store would allow retailers to have a more comprehensive understanding of customer behavior, thereby helping them to build a more efficient retail space.




    Long-range line-of-sight detection —driving customers’ shopping impulses from a distance




    For the long-range sensor, we showcased an installation that instantly displayed product information in signs above a retail display when visitors looked at the product from a distance of two meters.The aim of this installation was to drive purchases by following customers’ lines of sight and displaying information on products that capture people’s attention in real time.




    The system uses two sensors — one to recognize customers’ faces, and a second to zoom in on this facial data and detect customer lines of sight — making it possible to accurately follow eye movements from long distances.

    It is easy to assume that the sensor itself plays the most important role in line-of-sight detection. However, “the key lies in image processing technology,” said Satoshi Nakashima, Chief Researcher in the Image Computing section of Fujitsu Laboratories’Media Processing Systems department.
    “The sensors themselves are not that different from the sensors used in conventional PC webcams.We dedicated our time to researching whether we could detect the position of the pupil and light reflected off the surface of the eyeball (corneal reflection) from a fuzzy image to accurately detectline-of-sight movements.”


    To experiment with the accuracy of its image processing technology, the group set up an outdoor tent, collecting data under assorted conditions with the flap open and closed.After a lengthy trial-and-error process, the system finally achieved a suitable level of accuracy.
    “Our next challenge is to consider how we use this line-of-sight detection technology,” said Nakashima.”We will continue to explore the possibilities arising from this real-time data stream in areas outside the retailbusiness.”


    Fujitsu is ramping up research on its line-of-sight detection technology, with a commercial launch expected by the end of 2014.The company will also be exploring further opportunities based on feedback gathered from businesses at the forum.




    Animal Cloud is a cloud service offered by Fujitsu in Japan that is designed to allow all those in the pet industry, including veterinary hospitals, to share and use (with the owner’s approval) features that make use of an open infrastructure for animal health management, the prevention of zoonotic transmission, and the development of medical services.

    animal cloud2



    Key Advantages of the Technology Used in the Animal Cloud

    Fujitsu’s system makes it possible to record and use information on animals’ lives on a continuous basis and to provide support in diverse circumstances in order to create an environment in which people can live with peace of mind with their pets.


    CeBIT 2014 has opened its doors for experts and companies from all over the world and I would like to tell you briefly what has happened so far and tell you about the “hits” on the Fujitsu Stand which you should not miss.

    A lot of attention before the official CeBIT start was given to our new mobile devices which visitors, journalists and bloggers have been trying out.




    The Fujitsu LIFEBOOK U904 Ultrabook™ with 4G/LTE is certainly one of these mobile highlights. The thinnest Business Ultrabook in the 14“ category has been nominated as a “CeBIT Highlight Product“ and is the world’s first Ultrabook which has integrated non-contact, biometric security technology as an option: the Fujitsu Palm Vein Sensor. If you want to learn more about the LIFEBOOK U904, please follow our “Insider blog” here


    Olaf Leis (Lower-Saxony State Minister for the Economy, Employment and Transport) visited us at our CeBIT stand in hall 7 on Monday evening – and the focus of his visit was our Palm Secure technology. He took a good look at the “Secure Gate“ which manages really secure access. Authentication of a person’s identity is via the non-contact recognition of the unique vein pattern in an individual’s hand.





    Today the Intel Innovation Award for a new concept in data center technology was awarded. Jens-Peter Seick, Senior Vice President of the Fujitsu Product Development Group received the prize on our behalf.





    And there are lots of new features for Fujitsu vShape!

    The proven vShape reference architecture from Fujitsu integrates now NetApp Clustered Data ONTAP. The virtualization platform vShape is based on Fujitsu x86 PRIMERGY servers, switches from Brocade as well as NetApp Storage systems. It offers companies a shared scale-out infrastructure which is more flexible and is ideally suited to handle the almost unlimited growth in a company’s data volume.


    For more pictures, please visit our Facebook page.


    That is just some of the highlights on our CeBIT stand. If you want to see more, you have until Friday – we look forward to seeing you in Hall 7, A28.



    The business world has never been as challenging as it is today — and there is no single recipe for success. Every company is different and so too are the paths to success. As part of the “Master Your Business” project, we are interested in finding out how you manage to stay ahead of the game. What started off 5 years ago as a blogger relations platform, has now evolved to include a wider spectrum of topics (e.g. BYOD, Generation Y employees or Unified Communication) and channels like Instagram, Vine or blog posts)



     I would like to invite you to check out our new platform and find inspiration on how to master your business. We are also looking forward to your feedback and stories about how you deal with hot topics like BYOD, Unified Communications, Generation Y employees, etc. via the comments or the hashtag #masteryourbiz


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    - Daniel