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    Category: Event

    A few weeks to go and Fujitsu’s largest customer event in Europe, Fujitsu Forum 2014, will return to Munich. That’s why I like to share some information with you about the event highlights:


    The Guiding Theme: Human Centric Innovation


    Human Centric Innovation will be the overriding theme of Fujitsu Forum 2014. You will experience the ideas behind this topic in every keynote, breakout session, expert talk and exhibit at the event. It reflects the fundamentally changing role of innovation.


    We want to be your innovation partner, complementing your business knowledge with our technology expertise in order to realize the full potential of a hyper connected world. The way in which we can do this will be presented to you at Fujitsu Forum 2014.



    Keynotes at Fujitsu Forum 2014


    The keynotes at Fujitsu Forum 2014 will focus on strategic perspectives:




    Lead keynote – Human Centric Innovation

    The lead keynote will be presented by Tango Matsumoto, Executive Vice President, Head of Global Marketing, Fujitsu. He will focus on how value can be generated for your business and for our society by the new Human Centric Innovation approach.


    Keynote – How to Design the Future

    What kind of future do you want to live in? What are you excited about and what concerns you? What is your request of the future? Brian David Johnson, Futurist and Principal Engineer at Intel, answers these questions and more with The Tomorrow Project, a fascinating initiative to investigate not only the future of computing but also the broader implications on our lives and planet.


    Keynote – Fujitsu and its customers: Innovation Co-creation

    How does Fujitsu implement its vision and how do customers benefit from it? Jürgen Walter, Senior Vice President, Head of Central Europe, Fujitsu, will be addressing these questions in his keynote, depicting some remarkable customer examples.


    Keynote – Data Management and Innovation in the Cloud

    In this keynote Jay Kidd, Senior Vice President and Chief Technology Officer at NetApp, and Chiseki Sagawa, Senior Vice President, Head of Platform Strategic Planning Unit, Fujitsu, will emphasize why we believe Cloud and especially the Hybrid Cloud deployment will be the dominant model , how customers can keep ownership of their data and still leverage the flexibility and benefits of the cloud, and, where and how NetApp and Fujitsu cooperate in the cloud area.


    Keynote – Digital Transformation & Fujitsu in Society

    Dr. Joseph Reger, Chief Technology Officer Fujitsu EMEIA and Yoshikuni Takashige Vice President Portfolio Strategy, Global Marketing, Fujitsu, will talk about how the Internet and other information and communication technologies (ICT) penetrate all areas and aspects of life, business, infrastructure and how a hyper-connected world is created.


    Keynote – Fujitsu in Society

    Duncan Tait, Executive Vice President, Head of Fujitsu EMEIA, will refer to Fujitsu’s role in society in the final keynote at Fujitsu Forum 2014. He will present highlights from Fujitsu’s activities and show that the company’s vision of a Human Centric Intelligent Society is already becoming a reality.


    The Evening Event


    Following the resounding success of last year’s event, we’re pleased to announce that our very own special version of the Oktoberfest will be returning to the #FujitsuForum in November.
    And, as a registered visitor to the Forum, you’re automatically invited to join in the fun.




    So please register HERE, we are looking forward to meeting you in Munich!

    The FY13 special incentive rewarded those SELECT Circle members, that registered the largest amount of server & storage opportunities, while in parallel met at least 80% of their individual revenue targets. On one hand side, that was a very challenging target but on the other hand the trophy was to visit Fujitsu Forum in Tokyo, Japan! So, that made things interesting!




    The competition was very high among the SELECT Circle members but finally the winning partners came from Austria, Belgium, Russia Spain, and Turkey and were accompanied to their trip to Japan by Veerle Limbos, Vice President of Corporate Channels, and myself.

    This international group of partner CEOs was impressed not only by Fujitsu products and solutions, but by Fujitsu’s Japanese hospitality and philosophy as well. Our colleagues in Japan welcomed our SELECT Circle members and did their best to support them right from the moment they landed in Japan.


    Travelling to the other side of planet can be nothing else than mind-changing – it is the sum of all little things, that are so fundamentally different, that give you the whole picture: Tokyo, the people, the food, the culture, the architecture, television, travelling, tradition – it´s a million things and nothing. By visiting the Fujitsu Forum and seeing Fujitsu´s capabilities and new offerings, the partners could feel how important the role of Fujitsu is within the Japanese economy and they returned back with new ideas for their own customers and markets. But Fujitsu’s hospitality did not stop at the new technologies, but it introduced the partners to the Japanese culture such as visiting temples, shrines, the imperial palace, Sumo, electronic malls, Zen gardens, teahouses, food markets and a special karaoke event that nobody will forget!



    But the most rewarding thing is what our channel partners wrote to me after returning home. It makes me feel proud of achieving to transfer Fujitsu’s vision, culture and philosophy to our valuable channel partners, members of SELECT Circle.


    “I am right now sitting on my desk and enjoy a cup of Green Tea – a taste of Japan and remember that great week we had. Thanks a lot to all of you and to the people who made this possible! THANK YOU VERY MUCH!!! It was a great pleasure for me to be part of this group! To meet friends, to visit this very interesting land and to get the spirit of Fujitsu.” (Erich Huber-Tentschert, Austria)


    “I want to thank all of you for the very pleasant and educative journey to Japan.   I’ve not only learned a lot of Fujitsu and its products, but also experienced another culture & met some inspiring Fujitsu partners from other European countries.  Many thanks for that!” (Kris Walraevens, Belgium)



    “Thank you a lot for this splendid journey to the land of Rising Sun. I happened to spend my time with great people and I found new friends. Everything was just wonderful.” (Alexander Alekhin, Russia)



    “Thank you very much for such an impressive program that allows me to better understand Fujitsu´s vision and strategy for the coming years. It has been an honor to participate in such a program and I would like to thank you and the Fujitsu team that made this possible. On the other hand, thank you for your hospitality. I had an enjoyable week meeting Tokyo and the surrounding areas, having the opportunity to know much better about the culture and history of Japan.  You and your team make me feel like at home. It would be more than a pleasure to see you again in Tokyo or in Spain.” (Manuel Climent, Spain)



    “I want to thank you and all the Fujitsu team, it was a once in a lifetime trip for me, historical places was wonderful, food was great, and hospitality was perfect, I was happy to be in Tokyo, Japan. But most important thing is that I understood that I’ve given the right decision to do business with Fujitsu. Thank you for everything.” (Ugur Isbuyuran, Turkey)



    So stay tuned because more news will come from SELECT Circle and new “hot” incentives!

    Here at the Fujitsu Forum in Tokyo we are demonstrating how to use augmented reality and wearable devices for innovations in field service.





    Fujitsu provides information via a head mount display in a timely manner by analyzing big data from equipment and hands-free work environment. By sending inspection information from an information input device, customers can share such information on-line.


    AR and wearable FF

    This solutions offer the following benefits:


    • Reduction of work load for employees in the field and efficiency in field work by using wearable devices and the Augmented Reality technology (Interstage AR Processing Server)
    • Reference of work details and procedures in a timely manner with the Augmented Reality technology. In addition, improved work quality enabled by sharing of work results and matters passed on to one’s successor easily
    • Work efficiency due to information reference and result entry without interrupting work enabled by wearable devices (Head mount display (HMD), wearable keyboard)



    As a trusted innovation partner, Fujitsu helps people by using the power of ICT to create new value together with our customers.


    FF customer case studies


    Here at the Fujitsu Forum we are introducing customer case studies in which we committed to strengthening business competitiveness of our customers and addressing societal challenges.




    Case Study – Mitchells & Butlers


    Fujitsu partners with Mitchells & Butlers to deploy a superfast broadband network to the company’s 1,600 businesses:




    Case Study – Hutchison Ports Australia


    Fujitsu provides IT automation to HPA and is the single point of contact for all works at container terminals.



    Case Study - Virgin Media


    Fujitsu supports Virgin Media in residential and business installations and helps provide engineering services.



    Learn more about our video and written case studies online or visit us at the Customer Zone at the Fujitsu Forum in Tokyo.



    The five senses: sight, hearing, taste, smell and touch are essential for humans to gather information. Sight is said to account for around 80% of that information and computer interfaces rely heavily on sight and hearing.



    However, haven’t there been times while shopping online that you’ve thought to yourself, “I like the design, but I wish I could feel the texture…” or while reading an e-book that you’ve thought, “The feel of turning pages and the texture of paper would bring more life to the story”?  The addition of touch would undoubtedly produce a greater sense of reassurance and change your impression.

    Incorporating the sense of touch would surely result in interfaces that would bring us a greater sense of reality, and we are currently engaged in such research.


    By replicating the sense of touch on the display, we will be able to experience the sense of touch in addition to seeing things with our eyes. The “Touch Interface” makes that a reality. We talked to Fujitsu’s Chief Researcher Yasuhiro Endo, who is actually engaged in this research, about the technology involved and what he hopes to accomplish in the future.


    Chief Researcher FF


    The concept of applying as-yet unused senses to interfaces is not such a rare thing in itself. The method of controlling friction using ultrasonic vibration has been widespread for some time. So why have Fujitsu researchers now been able to achieve it with tablets for the first time?  


    The answer to that question is that Fujitsu researchers have been thoroughly committed to interfaces since the beginning of the mobile phone era.


    The Touch Interface replicates smoothness and roughness by vibrating the surface of the touch panel at high speeds and changing the frictional resistance.


    When an object is vibrated at high speed, a high-pressure air film is generated between the surface of the object and the finger, and the floating effect reduces friction. By utilizing this phenomenon and vibrating the surface of the touch panel with ultrasonic waves, it is possible to create a touch sensation of lowered frictional resistance or, in other words, a slippery, smooth sensation.


    touch interface


    When the ultrasonic vibration stops, the normal frictional resistance of the touch panel surface is instantly restored, so a sensory illusion of a bulge is created at the boundary between the smooth, low-friction area and the rough, high-friction area. By finely controlling the ultrasonic vibrations in relation to finger movement, it is possible to convey not only smoothness but also the feeling of roughness, texture and the shape of buttons to the fingertip.


    Combining the sense of touch with visual display makes it possible to create a user experience where, for example, sand on the display actually feels grainy, turning the dial on a safe feels like it’s really clicking and a waxed floor feels smooth.


    The Touch Interface has the potential to create a new user experience by providing a touch sensation in addition to sight and hearing.


    If buttons operated by the user feel like they stick out, it will allow the user to determine the position of the buttons just by touching them and to distinguish between different buttons. This will undoubtedly prove useful for users with sight limitations when they use touch panels. By providing the sensation of clicking when using sliders and dials, the user can move them the right amount without staring at the controls.


    What are the possibilities if a more realistic touch sensation can be achieved in the future?


    Say you’re shopping for a shirt online. You check the soft feel of organic cotton, the store’s recommendation, by touching the display with your fingertips. Maybe you like the feel, but you think it’s a little pricey, so you decide to check the feel of the polyester blend shirt, too. This would provide a realistic shopping experience, making it feel like you are actually in the store.


    You can see and feel this tablet prototype at the Fujitsu Forum in Tokyo!