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    Fujitsu at Oracle OpenWorld 2014


    We are excited to be back at Oracle OpenWorld, Sept. 28-Oct. 2, 2014, at San Francisco’s Moscone Center, as a Grande Sponsor. This is the world’s largest and most important conference for Oracle technologists, business users, and partners.


    It was at Oracle OpenWorld 2012 we first introduced the new Fujitsu SPARC processor design for a new generation of servers, and in April 2013 we launched the worldwide availability of the Fujitsu M10 servers.  At this year’s conference, we aim to share some exciting new developments on how Fujitsu’s innovative technologies have shaped the Fujitsu M10 servers as the best platform to serve mission-critical databases  as well as to analyze big data interactions.


    Come join us and see how Fujitsu can help you achieve your expanding business goals and how we have continued to rapidly evolve the Fujitsu M10 server’s technology and capabilities.


    At Oracle OpenWorld 2013 we also demonstrated with Oracle Database 12c that 252 Oracle Multitenant Pluggable databases (PDBs) can be deployed efficiently and effectively on the Fujitsu M10 (presentation). Extreme Database Consolidation!


    Earlier this year, we enhanced the Fujitsu M10 family with the new SPARC64 X+ processors delivering even further performance benefits.  We have built the complete Fujitsu M10 server family to meet server infrastructure requirements with the most compact-yet-powerful servers with modularly scalable infrastructure solutions to provide the compute and data capacity for the most demanding enterprise environments.


    We will be at Moscone South Hall (Booth #1201) with the latest in leading-edge technology products, solutions and services with the Fujitsu M10 servers. The Fujitsu M10 will also be featured at the Oracle Servers and Storage DEMOgrounds at Moscone South (Booth #937).


    Join us in San Francisco to learn how the Fujitsu M10 server line with Oracle software provides the best solution for enterprises with highly critical and demanding computing needs.


    Learn, network, share, and participate in the activities at our booth.


    Check out our sessions (schedule subject to change):

    The Best Cloud Platform That Also Supports Oracle Database In-Memory

    • Goro Watanabe, EVP, Fujitsu
    • Monday, Sept. 29, 10:15-11:00 a.m.
    • Lam Research Theater at Yerba Buena Center for the Arts (YBCA)
    • What you’ll learn: Fujitsu has been working closely with Oracle, adding in-memory database capabilities and Oracle Solaris 11.2 with full OpenStack support on Fujitsu M10.  If you are planning private cloud applications and you are concerned about database capability, cost/performance, data integrity, reliability, scalability and compatibility in a cloud, this session is a must-attend.


    Thinking Inside the Box: Oracle Fusion ERP Solutions from Fujitsu

    • John Bard, VP, Enterprise Servers, Fujitsu America & Gregory Belt, Sr. Director, Oracle Practice/Fujitsu America
    • Monday, Sept. 29, 3:30-4:25 p.m., Westin Hotel, Market Street, Olympic Room
    • What you’ll learn: Oracle Fusion ERP applications are transforming the marketplace, bringing world-class software and technology capabilities to the midmarket at an affordable price using a cloud-based delivery model. You will hear more in this session about deploying Oracle Fusion Applications on the Fujitsu M10 server family, providing an affordable on-premise model where public cloud deployment is not an option.


    Oracle Database 12c Feature for Developers

    • Connor McDonald, Consultant, Fujitsu Australia Ltd., Oracle Ace
    • Sunday, Sept. 28, 2:30-3:15 p.m.
    • Moscone South Hall, Room 303
    • What you’ll learn: This session excites developers with all the new Oracle Database 12c capabilities.


    We’ll be demoing ERP Cloud, Solaris Cloud and Fujitsu M10 Core Activation; showcasing our engineered solutions, such as full-rack, half-rack, Oracle Fusion ERP appliances and RAS memory performance; presenting Big Data Analytics and in-memory computing with Oracle Database 12c, among other useful demos.  We hope to see you at our booth or one of our three presentation sessions at Oracle OpenWorld 2014!


    Return back to this blog for more news on the Fujitsu M10.





    No doubt, the Fujitsu x86-server portfolio has been shaping the IT branch for 20 years. Driven by our approach to deliver best-in-class solutions, our customers were always the main focus of our research & development. This is exactly what Fujitsu understands as a human-centric intelligent society. Customer- and market-inspired the new generation of the PRIMERGY dual-socket family will further improve usability, increase efficiency, and also support future developments towards a business-centric data center.





    The past has proven that we did the right thing. Relying upon partners like Intel®, listening to customer needs and extensive testing to not only meet, but to exceed business standards beyond expectations mark the success story of 20 years of PRIMERGY servers. Our goal is clear: to ensure our systems are most efficient, best performing and reliably working server solutions in every class to help you, our customers to stay ahead of rapidly changing business environments.


    The 21st century has new challenges: increasing costs for energy, volumes of data that exceeds the imagination and many more. Efficiency is, and has always been, at the heart of our design strategy. Our servers were energy efficient before the phrase even caught on. Today, 20 years later, PRIMERGY systems, now using latest Intel Xeon E5-2600 v3 processors, regularly establish new world records and deliver best-in-class results. Independent industry benchmarks attest to our leadership in server energy efficiency and performance. We teamed up with Intel forming a development and integration partnership, to improve server energy efficiency by a factor of 28 since the start of power and performance characteristic measurements 7 years ago.







    In addition to the new powerful processors, the new dual-socket PRIMERGY servers support a number of further innovations in the fields of network connection, and highest storage density in order to support increasing requirements and new concepts. The new DynamicLOM network technology offers you the ability to individually adapt your current server network as well as the ability to change and thus meet future requirements. These improvements beyond the standards are based on the intellectual property of Fujitsu.
    The continuum in the situation our customers face is change. The only way to keep up with these changes is to stay flexible. Hence we decided to take a modular method to build a server: Individual possibilities to equip a server to specific requirements, and scalability for future needs, so systems don’t have to be replaced; they evolve with addition and expansion, as required.


    In order to bring all this together we offer a broad portfolio of Fujitsu integrated systems, services, applications and tools. Throughout the lifecycle we help you to shrink project times and keep costs down. Fortunately, time doesn’t change everything. After 20 years of PRIMERGY, quality, efficiency and agility are still a winning combination. Come what may, with Fujitsu PRIMERGY on your side, nothing can stop you from taking your business to the next level.


    „Oldest PRIMERGY Alive“ Award
    Win a brand new server and say “Goodbye“ to that old PRIMERGY server, however productive it still may be.


    The rules in the „Oldest PRIMERGY Alive“ contest are simple. From September 09 to October 31, 2014, you have the opportunity to participate in the contest. The winner with the oldest server receives one of the new PRIMERGY RX2540 M1 system and a trip to this year’s Fujitsu Forum 2014 in Munich.

    Further information: http://www.fujitsu.com/global/microsites/20years-primergy/

    This blog post introduces a joint project in which Panasonic and Fujitsu set out to deliver greater convenience and a better quality of life to society through the innovative use of smart appliances and cloud services.


    The vision behind this project was to generate innovation in home appliances by combining smart appliances with cloud computing. Bysharing this vision, Panasonic and Fujitsu set themselves the challenge of creating new value that neither could have achieved alone, in the form of a new B2B service.
    This project focused on the customers of food manufacturers. One of the problems faced by food manufacturers is that they launch dozens of new products onto the market every year, but have no way of finding out how consumers actually consume these products.
    The project team wondered whether, by combining smart appliances and cloud services, they might be able to solve this problem. They thought that information about how consumers actually use food products could be obtained and mined for hints on developing new products, leading to improvements in products and services.


    Studying food data generated by consumer testers


    The smart appliances used in this project were microwave ovens. Consumer testers were recruited, and before the project started, their agreement was obtained to provide the team with certain data. The data in question concerned the length of time for which they heated microwaveable frozen foods.


    Point of Sale (POS) data has been extensively used in the food industry for some time now. By connecting smart microwave ovens to a cloud service, as in this experiment, it is possible to obtain and analyze Point of Use (POU) data. In this case, the POU data included the times when the consumer testers microwaved their food, how long they microwaved each item, and which items they microwaved.
    The experiment worked by using a special smartphone app. A consumer tester would scan the barcode for a frozen food item. The appropriate heating time, electricity consumption and other data would then be downloaded from a cloud database. The consumer tester would then input the number/quantity of food items to be microwaved into the app, and touch his or her smartphone to the microwave oven. The cooking time, the category and quantity of the frozen food item, and other data would then be uploaded to the cloud. In this experiment, the team also had the consumer testers upload a photo of each meal, so the team could study what they were eating.


    food cloud food  food jp


    New value created by the data


    To analyze the data gathered from the consumer testers, Fujitsu provided a cloud-based convergence system. Covering everything from hardware and software to consulting, “convergence system” is a collective term for big-data analysis and other services that extract useful observations from high-volume sensing data. In this experiment, the curators, well-versed in big-data analysis, not only built a cloud service for analyzing POU data, but also focused on POU analysis and consulting.



    If the widespread collection of POU data from family microwave ovens catches on in the future, food manufacturers and wholesalers might be able to use the data to optimize their inventory coordination. By enabling the accurate planning of deliveries from food factories to distributors and from distributors to consumers, this could even increase the efficiency of the industry. Again, if retailers were able to time their sale events to match patterns of consumption, food waste could be eliminated from the system, benefiting both businesses and consumers.


    Towards Human Centric Innovation


    By uniting three elements—consumers (i.e. consumer testers), food data obtained from smart appliances, and Fujitsu’s cloud-based analytical infrastructure—this project was designed to create a service enabling inter-industry collaboration and deliver a better quality of life to consumers. The process of drawing out the latent power of people, data, and infrastructure, and achieving new value for business and society, is known as “Human Centric Innovation.”


    Through this joint project with Panasonic, Fujitsu has achieved innovation that could not only assist the business community but also deliver a better quality of life to consumers. In the future, Fujitsu intends to continue connecting businesses in a wide variety of industries, aiming to provide services and solutions that improve the quality of people’s lives.


    Learn more about the Fujitsu Technology and Service Vision 2014 here or download the Fujitsu Technology and Service Vision 2014  PDF 

    We all feel it, data use and growth is explosive. Individuals and businesses are consuming — and generating — more data every day.


    The challenges are common for nearly all businesses operating in every industry:  ingest all the data, analyze it as fast as possible, make good sense of it, and ultimately drive smart decisions to positively affect the business – all as fast as possible!


    Fujitsu brings the processors of supercomputing in the Fujitsu M10 enterprise server family to help organizations meet these everyday challenges.  What once was reserved for data-intensive scientific computing is now especially relevant to mission-critical business computing, and it’s all driven by big data.



    Fujitsu M10-1                                             Fujitsu M10-4                           Fujitsu M10-4S


    From high-throughput connectivity to data sources, to high-speed data movement to and from high-performance processing units, all the way to serving data and analytics results for mission-critical business intelligence (BI) applications, Fujitsu’s innovative technologies leveraged from decades in High-Performance Computing (HPC) enable enterprises to impact decisions, boost business productivity, and enhance the bottom line.

    Dynamics Scaling

    The Fujitsu M10 server line ranges from one to 64 SPARC64 X+ processors, each with 16 cores at speeds up to 3.7 GHz.   Extending the existing SPARC V9 instruction set architecture, the SPARC64 X+ adopts HPC-ACE (High Performance Computing Arithmetic Computational Extension), which was developed for the Fujitsu supercomputers. “Software on Chip” technology on all M10 models enables faster computational results by taking functions previously handled by software and putting them right into the processor itself. Through this innovative approach, the decimal floating-point arithmetic processing required by financial applications and database computing is done directly on the hardware in the processor, eliminating the overhead of binary-to-decimal conversions and speeding up overall computational results. Further, Single Instruction Multiple Data (SIMD) technology, once reserved only for HPC, also allows processing of multiple data in a single instruction cycle, dramatically accelerating results. This vector processing capability allows certain workloads such as columnar databases and business analytics to process massive data faster.


    SPARC64 X+ die

    SPARC64 X+ processor die: 16 cores


    The Fujitsu M10’s interconnect technology matches the power of its processors.  Fujitsu’s innovative high-performance interconnect provides high bandwidth and low latency for high-speed internal data access and transfers among all SPARC64 X+ processors in the Fujitsu M10 server. All processors access all memory and all I/O slots equally, so that a large workload is as easy to deploy and support as a smaller workload.


    Fujitsu M10 also offers the latest PCI Express serial I/O technology to provide fast connectivity to data warehouses, operational systems and other data sources.  The data can be fed to high performance BI systems through as many as 128 internal I/O slots on the Fujitsu M10 servers and up to 928 slots with the optional PCI Expansion Units.


    With the extreme performance of SPARC64 X+ processors and unrivaled utilization efficiency through innovative high performance supercomputing technologies, the Fujitsu M10 servers allow customers to quickly leverage large data sets and access the critical information they need for real-time decisions in ever-changing environments.  It helps companies get results with big data, faster.

    No, I am not referring to cars here. For our IT-departments new approaches to governance are needed in order to avoid replicated old, fragmented-enterprise IT-problems and to match the new pace of business with all the potentials coming from hybrid IT-infrastructures that nowadays clearly also include Cloud. But one Cloud is not like the other, the variety and flavors are tremendous and choosing the ones that fit best and seamlessly integrating those afterwards will represent the challenge of the future.


    Having said that, I really found it inspiring to study this new Whitebook ….