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    Must-Read IT Blog
    Clear and coherent product naming is a prerequisite for success in the hardware business. “Good” names must help customers identify vendors and their brands, and must also include condensed technical information about servers and server components. Read how Fujitsu has revised the naming system for PRIMERGY servers.


    Why the Change?
    Fujitsu’s portfolio today is about three times as big as 10 years ago when the original PRIMERGY naming scheme was created. While the system has been well accepted and successful, there’s no room left to add new products. Moreover, existing names can no longer reflect a system’s characteristics as accurately as intended. Against this backdrop, devising new naming conventions was mandatory.


    Although ideas about what constitutes a “good” naming system may vary to some extent, there are a few basic principles to adhere to that can be derived from everyday sales experience: A customer’s first decision point is often the form factor, followed by number of sockets, platform type, and feature set. Our new PRIMERGY naming system precisely reflects this decision process.


    The New Fujitsu PRIMERGY Naming System
    Developed in close cooperation with regions, departments and sales organizations, the system restores the benefits of the original nomenclature by clarifying the product information customers expect to find. In practical terms, these main changes will take effect: Product numbers will now consist of four digits instead of three, and they indicate a system’s number of sockets, platform type/CPU, and feature set (entry level or other). In the extension, M now replaces S; but this identifier will still include a number, starting with “1″ for next-generation PRIMERGYs and then count upwards as Intel’s Xeon processor family evolves. The graphic at the top of the page shows how the new scheme will work for the upcoming successor to the PRIMERGY RX300 S8.




    The first systems to get the new naming were the PRIMERGY RX2520 M1 rack server and the PRIMERGY TX2540 M1 tower server, released on March 1, 2014 and introduced at the CeBIT computer expo. Both systems offer vast storage expansion capabilities and affordable dual-processor performance based on Intel’s Xeon processor E5-2400 v2 product family for essential business workloads or small virtualization environments. While the rack model is available immediately, the tower system follows on April 14. Prices vary depending on configuration.


    As outlined above, select customers and channel partners have approved the naming scheme, as it gives prompt and condensed insight into a PRIMERGY server’s characteristics, based on key information that customers expect to find before purchasing fresh hardware. In other words, they will now know what to expect at first glance. Over time, the new system will also help us further simplify the purchase process by introducing a number of server classes based on distinct, pre-defined component and feature sets. However, there’s one small caveat – existing products will not be renamed, so we will be using both naming systems during a one-year transition period.


    Stay Informed with Our New App
    Our new apps for Android and iOS smartphones and tablets help customers and partners to quickly understand the server naming structure and translate old into new names and vice versa.

    PRIMERGY Naming App Homescreen Mirror

    (This news was originally published on the TechCommunity)



    The German Data Center Award was hard-fought once again. Many companies submitted their most innovative ideas to gain attention and success. Fujitsu participated in the competition and – hope you remember our success in 2013 with Fujitsu Energy Management in the Data Center – was shortlisted amongst the finalists in 2014!



    Fujitsu DC Award


    Fujitsu participated with “Fujitsu Data Center Management & Automation – Automated Contingency Manual” in the data center software category and came in closely after GORDIS GmbH and VMware.


    This rank in the German Data Center Award rewards our ideas and efforts in the field of Data Center Management & Automation.


    Want to know more about our submission to the competition? Data Center contingency manuals are required by the ITIL standard and describe processes that have to be followed and executed in emergency cases. The goal is to recover business continuity as fast as possible. In many data centers contingency manuals are printed issues. With our automation solution the processes necessary to counter emergency cases can be automated across operating system and department boundaries and in cases of emergency the processes run automatically and support the emergency managers.


    Automated emergency processes avoid manual errors and increase process quality, the guarantee the adherence to escalation procedures and ensure documentation of all activities – and most importantly they accelerate human/machine interaction and allow operating data centers more efficiently, securely and at lower cost.


    We have developed the “Fujitsu Data Center Management & Automation – Automated Contingency Manual” together with our partners CA Technologies and TDS for usage in heterogeneous data centers. Our solution offers the integration of operations management with sensor and measurement technologies for buildings and systems. It takes into account the current status of the IT infrastructure and process landscape while flexibly allowing stepwise enhancements to innovative automation concepts.



    Find more information about the German Data Center Award in the Internet (German language)

    CeBIT 2014 has opened its doors for experts and companies from all over the world and I would like to tell you briefly what has happened so far and tell you about the “hits” on the Fujitsu Stand which you should not miss.

    A lot of attention before the official CeBIT start was given to our new mobile devices which visitors, journalists and bloggers have been trying out.




    The Fujitsu LIFEBOOK U904 Ultrabook™ with 4G/LTE is certainly one of these mobile highlights. The thinnest Business Ultrabook in the 14“ category has been nominated as a “CeBIT Highlight Product“ and is the world’s first Ultrabook which has integrated non-contact, biometric security technology as an option: the Fujitsu Palm Vein Sensor. If you want to learn more about the LIFEBOOK U904, please follow our “Insider blog” here


    Olaf Leis (Lower-Saxony State Minister for the Economy, Employment and Transport) visited us at our CeBIT stand in hall 7 on Monday evening – and the focus of his visit was our Palm Secure technology. He took a good look at the “Secure Gate“ which manages really secure access. Authentication of a person’s identity is via the non-contact recognition of the unique vein pattern in an individual’s hand.





    Today the Intel Innovation Award for a new concept in data center technology was awarded. Jens-Peter Seick, Senior Vice President of the Fujitsu Product Development Group received the prize on our behalf.





    And there are lots of new features for Fujitsu vShape!

    The proven vShape reference architecture from Fujitsu integrates now NetApp Clustered Data ONTAP. The virtualization platform vShape is based on Fujitsu x86 PRIMERGY servers, switches from Brocade as well as NetApp Storage systems. It offers companies a shared scale-out infrastructure which is more flexible and is ideally suited to handle the almost unlimited growth in a company’s data volume.


    For more pictures, please visit our Facebook page.


    That is just some of the highlights on our CeBIT stand. If you want to see more, you have until Friday – we look forward to seeing you in Hall 7, A28.


    Our LIFEBOOK U904 Ultrabook™ has already drawn attention to itself at the CeBIT previews in Hamburg and Munich. It scored points thanks to its slim design, with a thickness of only 15.5 mm and weighing just 1.39 kg it is thinner than all other devices in the 14-inch business class. We will be displaying the fully equipped Ultrabook™, which now includes a PalmSecure™ palm vein sensor, at CeBIT 2014 in Hannover.


    The new technology expands the range of performance for mobile users and offers the highest security standards, for instance standards that have to be met in finance or healthcare where highly sensible data is handled. Palm vein authentication technology, which is based on our proven PalmSecure™ technology, improves data security and at the same time simplifies security processes. An integrated sensor detects and authenticates the unmistakable pattern of the user’s palm veins fast and contact-free and is close to impossible to forge. And the management of this authentication solution is extremely easy.


    The LIFEBOOK U904 Ultrabook™ allows you to travel in complete comfort, while the solid magnesium housing ensures durability. Its super-crisp, frameless, 35.6 cm (14-inch) WQHD+ IGZO display also supports touch input. An extended battery runtime, backlit keyboard, ultimate security features and optional embedded 4G/LTE ensure exceptional mobility. The optional port replicator guarantees ultimate convenience in the office.


    Visit us at CeBIT in hall  7 (booth A28) from March 10 to 14.



    Over 200 journalists and bloggers representing IT, economic and daily press publications have had an initial look in Munich and Hamburg at the trends and innovations which will be shown at CeBIT 2014, the world’s largest IT trade fair which will be taking place between 10th and 14th March 2014 in Hannover.




    This year Fujitsu will be playing a large part in the design of CeBIT Previews. In his keynote “IT Security“ Jürgen Walter, Executive Vice President and CEO, Fujitsu Central Europe, explained the challenges facing IT managers and how state-of-the-art devices and solutions can increase overall security. Walter used the evening podium discussion to answer questions about the handling of Big Data from users and scientists.


    The LIFEBOOK U904 Ultrabook™ was one of the big attractions: Thinner than all the other devices in the 14“ business category the fully equipped Ultrabook not only has PalmSecure handvein sensors but also a complete LAN interface which it can fold out. The journalist reactions clearly showed that Fujitsu is “innovative and right on target” when it comes to IT security and “Made in Germany”.


    The smart Ultrabook was the proud winner of the “PREVIEW Award“ for “Innovation at CeBIT” – the nomination coming from all the attending journalists representing specialist IT, economic  and national publications.


    Join us at the Fujitsu stand at CeBIT 2014 and make an appointment now!